I’ll Just Wing It

I’ll Just Wing It

We’re coming down to the end of the year. We all know what that means. There will be Christmas parties and holiday parties and end-of-year celebrations.

For most people, these parties are a big deal. Maybe the in-laws are coming over, or kids are back for college break, or the grandkids will be visiting. Whatever you’ve got going on, it’s pretty much a guarantee that you have PLANS.

“What are your PLANS for Christmas?”

“What do you have PLANNED over the holidays?”

These are routine questions that we all get asked and that we all ask ourselves. We ask these questions because there is an underlyingimplication. You would have to be a crazy person to invite your mother-in-lawover for Christmas dinner and NOT make a plan.

Here’s the crazy thing. Every day, we deal with business owners, IT Directors, CFO’s, CEO’s, Presidents, and other decision makers who have not made any sort of plan. We’re not talking about holiday dinner here either, we’re talking about the thing they use more than anything else to communicate with customers, prospects, and vendors. We’re talking about their connection to the outside world. We’re talking about their phones.

Planning is something we all do, every day. We plan what we’ll wear, where we’re going to lunch, who we’re inviting to the bars on Friday night. We plan the most inconsequential things in the grand scheme.

But when we speak with business owners about their phone system, these are the responses we hear.

“If it ain’t broke, don’t fix it, right?”

“I’ll replace it when it breaks.”

“I don’t have time to think about it right now.”

Now, just for the sake of argument, let’s apply the same attitude to that Christmas dinner we were talking about earlier.

“I’ll figure out what we’re having when my guests arrive.”

“I don’t have time to plan the dinner.”

“I’ll just wing it.”

It doesn’t take a rocket scientist to know what’s going to happen at that Christmas party. It also doesn’t take a rocket scientist to know what’s going to happen to a business that doesn’t plan for the next step in their communication needs.

Planning is vital. We all do it all the time. If you have the time to plan for your holiday party, you have the time to plan for your 2019 communication strategy.

Don’t forget your phones. If you’re waiting for something to go wrong, you’re hosting Christmas dinner with no entrée.

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